Advertising claims and sales processes should be assessed from the audience's perspective and against the evidence available. We advise businesses on misleading statements, comparative advertising, online sales information and enforcement. Commercial presentation includes images, qualifications and the overall context, not just individual words.
What we assess
Before a campaign starts, substantiation and mandatory information should be reviewed. In a dispute, urgency, evidence and the scope of any undertaking are important. Removing an advertisement does not automatically settle earlier claims or eliminate the need to respond to a legal demand.
Four practical examples
Illustrative scenarios, not accounts of client matters. The appropriate response depends on the documents, applicable law and procedural position.
An environmental claim
A company describes a product using broad sustainability language. The statement's meaning and supporting evidence are examined. More precise wording may be necessary where the original claim implies benefits beyond what can be established.
A competitor's price comparison
An advertisement compares prices or features. We assess whether the compared products and conditions are genuinely comparable and whether relevant qualifications are visible. An incomplete comparison may mislead despite using accurate individual figures.
A warning letter arrives
The challenged material is preserved and the claimant's allegations checked. Response deadlines and any urgent application are assessed separately. A proposed contractual undertaking should not be signed without considering its future reach.
Online sales expand
Product descriptions, pricing, business terms and required information need to match the customer group and markets served. A site aimed at businesses still requires a deliberate legal design; a short disclaimer does not resolve every issue.
Documents that help
Advertisements, website captures, claim substantiation, campaign dates, market comparisons and any warning letter or court documents.
From assessment to the next step
We first distinguish established facts from disputed allegations and identify any step needed to preserve rights. The legal route is then assessed against the commercial objective, available evidence and potential cost. Where technical or foreign-law input is required, responsibilities are coordinated before further work is commissioned. Negotiation, formal proceedings and practical implementation are considered together; a favourable legal position still needs a workable route to the intended result.
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Discuss your matter
Tell us the parties involved, your objective and any deadlines. Our main office is in Hanover, Lower Saxony. We advise on German-law matters nationwide and coordinate cross-border work with locally qualified counsel where required.
Send an enquiry — all fields optional · +49 511 3573560
We check conflicts and agree the scope and fees before accepting instructions. An enquiry alone does not create an engagement or preserve a deadline.